INSIGHTS
In-Car Audio Study: Radio & Podcast Ads Drive Store Visits, Purchase, and Tune-In
May 27, 2025
60% of podcast listeners take action after hearing an ad.
When searching for the sweet spot for audio ads, : 30-second spots win.
Linear television rakes in about a third of advertising budgets. Its share of daily media consumption? Half that.
For advertisers, the message is clear. Share of car dashboard is the next key metric.
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