WEBINAR: Lunch & Learn Series
The Automotive OTT Playbook
THURSDAY, FEBRUARY 18TH – 12 PM EST
Linear TV viewership has been on the decline for years. Auto advertisers are paying more for fewer eyeballs on their ads but it doesn’t have to be that way. The cord-cutters and cord-nevers have turned to streaming their favorite shows, making OTT the opportunity for advertisers to reach these audiences.
In this webinar you’ll learn:
- The auto buyer’s new journey to a vehicle purchase
- A playbook for OTT auto advertising success
- The metrics dealers should be measuring for success
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